Ajax Systems, the largest European manufacturer of professional security systems, recently hosted its first-ever offline event in the Australia region. An exclusive Ajax Business Day took place in Sydney on August 29 for security industry leaders from both Australia and New Zealand.

With a focus on empowering participants to scale up their businesses, Ajax Systems successfully gathered over 130 professionals. The event featured a lineup of Ajax experts, including the company’s CEO, Aleksandr Konotopskyi, who shared valuable knowledge on sustaining resilience amidst constant market challenges, delivering value to users, exploring new business avenues, and achieving growth with Ajax.

The event program was filled with valuable insights and content, encompassing:

Ready-to-use solutions. Attendees gained access to proven tools and guides for sales, empowering them to elevate their security businesses to new heights.

Marketing strategies. Ajax’s innovative marketing approach is reshaping the conservative communication landscape of the security industry, placing a stronger focus on user needs. Partners were equipped with knowledge on how to effectively manage orders and boost them using powerful marketing tools.

Empowering cases. Participants had the opportunity to explore the potential of new business verticals through the presentation of the most successful local and international case studies.

Panel discussions. Ajax professionals and key partners engaged in panel discussions, sharing their experiences and insights on effectively navigating market opportunities.

The insights were shared by key figures from both the local and HQ Ajax teams, as well as Ajax partners:


“At Ajax Business Day, we bring together trusted Ajax partners to showcase our powerful sales and marketing techniques and empower them to grow with Ajax. I believe the event has inspired numerous market players to collaborate, invest in security, and create new customer value through Ajax innovations.”Aleksandr Konotopskyi, founder and CEO of Ajax Systems

The Ajax Business Day is set to become a regular event held across various countries, uniting top security professionals in the region. Its primary objective is to facilitate their growth, nurture new partnerships, foster valuable networking opportunities, and promote healthy competition that propels advancements in the global security industry.

Additionally, Ajax Systems organizes an array of international and local events, including seminars, webinars, and participation in partner events, all aimed at educating Ajax PROs and contributing to the industry’s development. Stay updated by following Ajax Systems’ events page, so you won’t miss out on future opportunities.

About Ajax Systems

Ajax Systems is a global company with valuable intrusion, fire security, and automation expertise. Established in 2011, the company has experienced rapid growth and now stands as an international front-runner in the security industry. Ajax Systems’ products protect more than 2,500,000 users in 169 countries across the globe and have won numerous awards for their reliability, ease of use, and innovation.