Ajax Systems enters the Brazilian market

Ajax Systems, an international tech company and the largest manufacturer of security systems in Europe, is entering the Brazilian market. The company plans to strengthen its influence in the region and continue to build a local team with Eduardo Felix, the Country Sales Manager, in charge.

The Ajax range of intrusion protection, video surveillance, as well as fire and life safety products will be available for purchase from official partners.

Ajax Systems is excited to enter the Brazilian market. We see great potential in key verticals such as telecommunications, residential security, banking, and retail. We aim to introduce our cutting-edge security solutions and set new industry standards, just as we have done in other countries. We are committed to working closely with local partners to bring technology that meets the evolving security needs of the Brazilian market.

The Brazilian electronic security market closed 2023 with revenues over R$12 billion, averaging 13.75% growth. For 2024, ABESE¹ forecasts an 18.5% increase, driven by the growing adoption of integrated security and home automation solutions. Notably, 54% of products already incorporate AI features, which indicates the sector’s rapid technological evolution. With this momentum, the market is expected to grow steadily through 2025 and beyond.

My mission is to skillfully lead Ajax’s journey in Brazil, establishing strategic partnerships, understanding the unique characteristics of the local market, and delivering solutions that truly make a difference in people’s lives. We will combine innovation, strong relationships, and a long-term vision to make Ajax a reference in the country.

Complying with the strictest industry standards, Ajax delivers the user experience for professionals and end users. The company’s global success is primarily driven by its innovations and proprietary technologies, such as Jeweller, JetSparrow, Wings, and OS Malevich. Thanks to the system’s flexibility and ability to provide comprehensive security regardless of the site’s location or size, Ajax systems are widely implemented to protect private and commercial property, as well as government and public facilities.  

About Ajax Systems

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4 million end users and 290K PRO users in 187 countries. The company offers end-to-end solutions for protecting homes and businesses of any scale. To date, Ajax product portfolio includes 180 wired and wireless devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation.