United StatesFonts
Typography | Basics
The ratio between the size of the main logo and the text is flexible. If the text is placed directly above, below, or next to the logo, make sure to have a safe zone around the logo. Use the letter X as a minimum value for the safe zone.
Use contrasting white or black color for text.
Add a solid overlay to separate the text area and the image.
Do not use stroke text.
Do not use colors that are not specified in these branding guidelines.
Do not use text pads.
Do not use any visual effects.
Do not rotate text vertically.
Do not large letter spacing.
Ajax Space Font
Ajax Systems has developed its own custom font, reflecting the company's style, brand, and tone of voice. Carefully crafted, this font emphasizes the company's technological innovation, modernity, and precision. It is one of the key elements of Ajax Systems' visual identity.
All rights, including the exclusive right to use the Ajax Space Font, are owned by Ajax Systems. This font is an integral part of the brand’s visual identity and is used globally across all communication channels, ensuring a consistent and recognizable appearance in various media. The use of the font is governed by the terms outlined in the branding guidelines. Third parties are prohibited from using the font for personal purposes. For additional information or specific inquiries, please contact the Brand Design team.
Ajax Space Font use cases
Logos
Tagline
Projects
Presentations
Videos
Merch
Social media
How to use Ajax Space Font
Do not use Ajax Space Font for large text passages
Ajax Space Font should be the primary font in those rare cases when it is used along with another font.
Incorrect hierarchy
Correct hierarchy
In a hierarchy, Ajax Space Font should be accentuated using size and style.
Incorrect hierarchy
Correct hierarchy
Roboto
We use the Roboto font family. It has five variations: Thin, Light, Regular, Medium, and Black. Use different font variations to build a hierarchy within text and help distinguish the primary and secondary messages. Do not use any additional fonts.
Incorrect hierarchy
Correct hierarchy
How to construct Roboto hierarchy
Trio
When there is a heading, a subheading, and body text.
Duo
When there is a heading and a body text.
How to install fonts
Windows
- Download Roboto font family (.zip)
- Uncompress the archive
- Search for “fonts” in the Start Menu or go to Start → Control Panel → Appearance and Personalization → Fonts
- Drag Roboto fonts into the Fonts folder
macOS
- Download Roboto font family (.zip)
- Double click on the archive to uncompress it
- Open Font Book (Go to Finder → Applications → Font Book)
- Select all of the font files and drag them to the Font column (i.e., the second column) of Font Book
