Strongly

Give a good reason to believe in the product and to want it. Always explain “why Ajax” and talk about its benefits in plain language.

Explain what makes a product desired and meaningful. Present Ajax products through their value for the audience and confirm it with clear real-life examples.

Calmly

Ajax is a defender yet quiet power. There is no need to overpromise. Persuasively, speak about real product benefits only.

Calm does not mean dull. Use irony. Don't be too serious and feel free to use figurative comparisons.

Precisely

Ajax brand is known for a balanced, clear, and concise style. Cut off the excess and find the right arguments. Listen carefully to the client and find out their needs. Respond to them with a precise, expert message.