United StatesResponsible use of brand assets
Ajax vs. Ajax Systems
Brand name: Ajax
It accompanies Ajax products and solutions. It should not be used as a company name.
Company name: Ajax Systems
It marks the company that develops and manufactures Ajax products.
Mentions of Ajax in partner channels
Ajax Systems and its partners have the same goal but different communication strategies. Make your brand names, domains, and social media distinct from those belonging to Ajax Systems. When communicating with your clients, avoid using materials that may mislead them and create an impression that you are a manufacturer of Ajax products.
Do not use Ajax company, brand, and product names:
In your company name
In the names of your products
It is forbidden to use the company or brand name to promote your own product. You can refer to Ajax only when listing Ajax devices.
In domain or subdomain site names
Do not register domain and subdomain names that include Ajax company and/or product names, or anything similar. Do not mislead your customers. If you’d like to use the word "ajax" in an URL, make it part of your URL path.
In social media account handles or names
It is forbidden to use the company or brand name (Ajax / Ajax Systems) in any branding materials.
Ajax Systems partner status
Clearly indicate your partner status tag and use a co-branded logo on your website, in marketing materials, and other communication channels or creative assets.
Use an applicable Ajax Systems partner status tag that represents your actual and confirmed relationship with us:
Do not use any made-up partner status tags:
Do not alter partner tags.
Using Ajax content on your website
Written content
Avoid plagiarism. Do not copy and paste texts from the official Ajax website. Otherwise, you risk lowering the search engine ranking of your website. Use plagiarism checkers to create a text that is at least 75% unique.
Website design
Don’t try to repeat the design of the Ajax official website. Instead, use it as a reference.
Video content
Create original videos featuring Ajax products or share and embed the ones available on Ajax YouTube channels.
Images
We provide our partners with a library of graphic content related to all Ajax devices. Having an Ajax Systems partner status, you can access the library and use them as long as you follow these branding guidelines.
If you want to make changes to the provided visual assets and templates, please contact us for an approval.
