Today, Ajax Systems launched a partnership with Regal Security, the largest distributor of security equipment in South Africa. Based on this agreement, Regal will be able to provide Ajax professional wireless alarm to its customers in the industry.
South Africa is one of the key markets for Ajax. We are building a strong local team there and expect to become the #1 player in the market. One of the most important steps towards this is the partnership with Regal Security, one of the market leaders with an incredible footprint of 27 branches. Together we plan to take Ajax to the next level in South AfricaDmitriy Shchebetenko, Business Development Lead at Ajax Systems
Ajax Systems officially entered the South African market in 2018 and now it’s one of the top 10 focus markets for the company. There is a very high demand for security products of the best quality coming from this region, which gives Ajax a great advantage. The company is also working towards launching several products specifically for the needs of this market soon.
Regal is one of the largest and most professional security distributors in South Africa. With over 40 years’ experience in the local market distributing security products, Regal is an ideal distribution partner for Ajax with 27 branches across South Africa and sales abroad to other Sub-Saharan countries.
Having more than 5000 products and representing more than 37 brands in the portfolio, Regal works with world-class local or international brands. Regal is committed to developing the local electronic security industry and to date more than 7000 people have passed through the Regal Training Centre developing the skills and knowledge they need to be successful in their business and in the security industry.
About Ajax Systems
Ajax Systems is a European manufacturer of security systems with smart home capabilities. The company is headquartered in Kyiv, Ukraine and was established in 2011 by Aleksandr Konotopskyi. Today, Ajax smart alarm reliably protects over 830 000 people in 120 counties across the globe from burglary, fire, and flood, and is recognized as the most award-winning wireless security system in Europe.