United States
Ajax Systems, an international tech company and the largest manufacturer of security systems in Europe, has been named Silver Winner at the Davos Communications Awards 2026. The company was recognized in the Best Communications for Product Launch category for Ajax Special Event: Dare to be first.
Special Event is an annual showcase of Ajax Systems' latest technologies and devices. The most recent event took place on November 20–21, 2025, and was titled “Dare to be first”. The presentation attracted a record-breaking 50,000+ online registrations, while 6,000 industry professionals attended nearly 100 exclusive offline premieres across 36 countries, with the main event held in Frankfurt, Germany. Ahead of the event, an integrated announcement campaign was launched, combining teasers, partner press kits, personal invitations from top management, countdowns, and final calls. The total coverage with post-event communications exceeded 2.7 million contacts.
We’re truly honored that Ajax Special Event has received a Davos Communications Award. From the very beginning, it was more than just a product presentation. Our goal was to fight indifference, build anticipation, and prove that security can be innovative, stylish, and human-centered. We do not showcase products through complex specifications, but rather through stories, problems, and solutions. Combined with a creative format and high-quality production, this approach helps professionals better understand our products and makes it easier to deliver that value to end users.
The Davos Communications Awards are a global, annual program to recognize leading communications agencies, professionals, in-house teams and projects that have achieved outstanding success and measurable business outcomes. These awards are open for participants from each corner of the world in all sectors.
About Ajax Systems
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation.
