Annual report 2024

2024 kept the Ajax team busy, and as the year has come to a close, we proudly celebrate the results. Our portfolio reached 180 products, growing by 45 unique devices across all categories in just one year, while software saw 56 updates. We also introduced the expansion of Ajax Services, marking an exciting new chapter for the company.

The team worked toward strengthening partnerships to drive business and user satisfaction. A significant rise in the number of both end and PRO users proves that investing in knowledge sharing, efficiency, and improved online and offline communication is a winning strategy. 

Ajax Systems received 20 awards that aptly reflect the company’s core priorities. Professional communities worldwide acknowledged the innovativeness of our hardware and software, the sleek design of the products, and the impact of our communication effort. What’s more, Ajax Systems was recognized as the best manufacturer in the industry three times over the year.

Brand-new portfolio segmentation

Ajax Systems undertook a strategic change to the segmentation of its fast-growing portfolio to make it clear and intuitive for every partner. The company introduced four categories — Intrusion protection, Fire and life safety, Comfort and automation, and Video surveillance — that marked key directions in its business development.

Baseline and Superior product lines were reimagined. Baseline now encompasses wireless Jeweller devices for intrusion only, while Superior includes wireless Jeweller and wired Fibra devices for high-profile projects. The Superior products will also undergo renaming to ensure they are easily recognizable. The changes are to be implemented by the end of 2025.

Ajax Special Event: Multiverse

On November 21, 2024, Ajax Systems hosted its sixth Ajax Special Event, an annual showcase of the company’s latest technologies and devices. This year’s presentations focused on four universes, representing Ajax product categories — Intrusion protection, Fire and life safety, Comfort and automation, and Video surveillance. The Ajax team highlighted how all the categories seamlessly integrated within the Ajax ecosystem or so-called Multiverse. This integration delivers not only a better experience for end users but also unlocks infinite business opportunities for Ajax partners.

The Ajax Special Event attracted large global audiences, both online and offline. A total of 139 offline events were held in 39 countries, with the main event hosted in Manchester, UK, at the legendary Old Trafford Stadium. Online broadcast, which was available in 26 languages, saw a substantial rise in first-day views compared to last year’s event. Ajax Special Event: Multiverse received unprecedented participation and viewership, achieving new heights for the company.

During the event, the Ajax team introduced 29 products, including three services, and shared exciting news about the obtained certifications. Intrusion protection category expanded with a range of wireless devices:

• Curtain Outdoor Jeweller, a curtain-type motion detector for perimeter protection, which boasts the most accurate motion detection in the industry.
• Superior MotionCam HD (PhOD) Jeweller with support for HDR, HD, and the fastest photo verification ever.
• SpeakerPhone Jeweller, the first voice module in the Ajax ecosystem for audio alarm verification.
• Superior StreetSiren Plus Jeweller and Superior StreetSiren Plus Fibra with an extended list of certifications.
• Hub BP Jeweller, a wireless battery-powered control panel designed to deliver up to six years of autonomous operation.
• Superior MotionCam AM (PhOD) Jeweller, a wireless motion detector with a top-notch anti-masking system, advanced photo verification, and a reduced blind spot.
• MotionCam Outdoor HighMount (PhOD) Jeweller for outdoor installation at a height of 2–4 m, which makes it perfect for remote sites.

What’s more, the company continues to build up its portfolio of wired Grade 3 products. To complement previously announced Superior DoorProtect G3 Fibra and Superior MotionProtect G3 Fibra, the company is releasing:

• Superior SeismoProtect G3 Fibra, the first Ajax seismic detector designed to detect vibrations from drilling, cutting, and explosions. 
• Superior MultiTransmitter IO (4X4) Fibra, a module for integrating third-party devices into the Ajax ecosystem. It has four inputs and four outputs, two logic and two relays.
• Superior KeyPad Outdoor Fibra, the first outdoor keypad with an extremely narrow enclosure.

Ajax Systems further develops Ajax Services, which is an umbrella term for a range of beneficial capabilities for the company's partners. In addition to the previously presented Ajax SIM, a pre-installed SIM card with full network compatibility, there will be: 

• Ultra DP signaling presets for configuring dual-path signaling directly in the Ajax PRO app.
• Ajax Cloud Storage, a secure cloud storage solution for recordings from Ajax video surveillance products.

The category that excited the audiences the most was Video surveillance. The Ajax partners and fans waited for it to grow, and they were not disappointed. Ajax Systems announced two new video products:

• DoorBell, a video doorbell with built-in AI, PIR sensor, and control via apps. The device delivers excellent video and audio quality and has unheard of communication capabilities.
• IndoorCam, a Wi-Fi security camera with a PIR sensor, built-in AI, and a fallback communication channel. It is perfect for homes, restaurants, and shops.

Watch the full video to learn more:

Awards

Ajax Systems continues to gain recognition from users and professional security communities globally. Over the past year, the company has received numerous awards that highlight the innovation and quality of the products it brings to the security market.

Recognition of the global professional community is a big inspiration for the Ajax team. So we bow in gratitude to the security professionals and judges for this honor. We will do our best to keep delivering innovations!

Security Awards 2024 by Corporate Vision

The Security Awards 2024, hosted by the renowned UK magazine Corporate Vision, celebrates those who shape the ever-evolving security industry. Ajax Systems was honored as the “Best Smart Home Security Equipment Manufacturer 2024” to recognize the company’s dedication to delivering solutions that balance functionality and convenience.

LB Home Tech Reviews

Ajax’s FireProtect 2 RB (Heat/Smoke/CO) was named “Best in Class” by LB Home Tech Reviews, the biggest media outlet in the Nordic region. The Ajax fire detector with heat, smoke, and CO sensors was praised for its versatile and precise detection capabilities and seamless in-app monitoring.

Red Dot Award

Ajax Systems received its first Red Dot Award, a globally acknowledged seal of outstanding design. The company’s products won in three categories: KeyPad TouchScreen Jeweller in Smart Products, Ajax WaterStop Jeweller & LeaksProtect in Heating and Air Conditioning Technology, and LightSwitch & Outlet devices in Interior Design Elements. 

ESX Innovation Awards 2024

In the USA, Ajax Systems has received multiple prizes at the esteemed ESX Innovation Awards. Independent experts evaluated products based on not only functionality but also innovation, user experience, market relevance, compliance, design, and other metrics. Ajax Systems earned awards for its video, fire detection, and intrusion devices: TurretCam (8 Mp/2.8 mm), FireProtect 2 RB (Heat/Smoke/CO) UL Jeweller, and MotionCam Outdoor (PhOD) Jeweller. The fire detector also won the “Best in Show” competition. 

PSI Premier Awards 2024

For the fourth time, Ajax Systems was celebrated at the PSI Premier Awards, an annual UK campaign by the esteemed PSI Magazine. Security installers and system integrators voted KeyPad TouchScreen Jeweller as the “Access Control Product of the Year.” Ajax Systems yet again appreciates the high praise of security experts in the UK, one of the company’s key markets.

2024 New Product of the Year

Ajax’s innovative solutions gained further recognition in the US with the 2024 New Product of the Year awards by Security Today. The honored products included TurretCam, NVR, KeyPad TouchScreen Jeweller, FireProtect 2 RB (Heat/Smoke/CO) Jeweller, and Socket (type B) Jeweller.

2024 Australian Security Industry Awards for Excellence

The quality and innovation of Ajax products were celebrated at the 2024 Australian Security Industry Awards for Excellence program. It is conducted by ASIAL (Australian Security Industry Association Limited), the leading standard-setting organization in Australia. Ajax Systems is honored to win in the Security Equipment Manufacturer/Distributor category. 

Security & Fire Excellence Awards 2024

In the UK, Ajax Systems stood out again at the Security & Fire Excellence Awards, supported by IFSEC & FIREX. The company was named Industry Choice Security or Fire Manufacturer. For the Ajax team, the prize is particularly valuable as it was awarded through an open vote by industry professionals.

2024 ECN Awards

Ajax’s commitment to innovation and global safety was recognized at the Electrical Contracting News Awards in the UK. This year, ManualCallPoint (Red) Jeweller won the “Fire Safety Product of the Year.” At the same time, PRO Desktop monitoring app was selected as the “Highly commended Software/App of the Year” for its exceptional usability, compatibility, and safety.

Corporate social responsibility

Advancing technical education in Ukraine

Ajax remains committed to its mission of supporting the next generation of engineers in Ukraine. A key highlight of this effort was the launch of Ajax Next, an educational initiative designed to promote engineering skills. 

With the slogan “Engineer your career,” Ajax has introduced training programs and internships in collaboration with Ukraine’s leading technical universities. As part of these projects, Ajax engineers share their expertise, provide mentorship, and guide interns in developing their own projects in hardware engineering, mechanical engineering, and embedded systems engineering.

Another focus of the initiative is equipping educational institutions with modern engineering tools. Technical university students now have access to the same equipment used by Ajax engineers, including new computers, microcontrollers, optical devices, and other advanced machinery. These resources, available in four newly equipped labs, enable students to bring their ideas to life in a professional engineering environment.

Thanks to the Ajax Next initiative, over a thousand students have had the opportunity to explore engineering careers early in their studies. They’ve gained both theoretical knowledge and hands-on experience. Many have now joined the Ajax team and are taking their first steps in real-world projects.

Updates on Air Alert app

Since its launch in the early days of russia’s full-scale invasion of Ukraine, the Air Alert app continues to protect lives. Developed in collaboration with Stfalcon and supported by Ukraine's Ministry of Digital Transformation, the app delivers real-time alerts for six types of threats. With 26 million downloads and more than 6 million active users daily, the app remains a critical safety tool in Ukraine.

However, today, the app's role extends beyond emergency alerts. Its integration with Ukraine's national mental health program "How Are You?", initiated by the First Lady of Ukraine, Olena Zelenska, offers users at-fingertips psychological support. Along with the push notification about the end of an air raid, users can receive exercises and tips aimed at helping stabilize their emotional state.

Also, the Air Alert app proves to be invaluable for fundraising. In 2024, the app partnered with the non-governmental organization AZOV.ONE. This collaboration gave rise to the Shield and Pulse fundraising campaign to support the medical service needs of the 12th Special Forces Brigade Azov. The Air Alert app yet again shows the capacity to mobilize the resources for critical needs, just as it previously happened with initiatives like Safe Skies and Drone Army.

The international recognition confirms the project's high value. Ajax Systems was honored with the European Excellence Awards for the Air Alert app. This prestigious award highlights outstanding communication and socially significant initiatives across Europe.

Ajax Roadshow: Rule your space

In early 2024, the Ajax team rolled out Roadshow: Rule your space. It is a series of offline events that introduced existing and potential Ajax partners to the company's cutting-edge solutions for security, safety, and automation. However, Ajax video surveillance products, namely NVR and wired IP cameras — TurretCam, BulletCam, and DomeCam Mini — were in the spotlight of the events.

The event took place in 26 countries. South America, the UK, Cyprus, South Africa, and the Baltics welcomed the event for the first time ever. The participants could not only explore the latest Ajax products in action but also engage in professional networking and boost their expertise.

Partner Portal: more efficiency, more clients

Partner Portal, a platform for collaboration between Ajax Systems and its partners, reached a significant milestone. This year it became available in every region where Ajax operates. The platform also received several enhancements that made it even more popular among our partner companies.

Partner Insights Dashboard is a powerful tool designed to give partners a complete overview of performance metrics. It helps businesses optimize their workflows and achieve more as it provides data on lead processing, product sales, hub installations, and other vital indicators.

Partner Insights Dashboard

Advanced lead distribution is a new feature designed to optimize the incoming leads among partners. If a partner does not respond to a client request within a specified period, the lead is reassigned to another partner. This approach minimizes unprocessed leads, ensures client satisfaction, and encourages partners to seize incoming opportunities in a fair competition.

Specializations are badges that represent a partner’s expertise in Ajax products and are granted on the completed Ajax Academy courses and certificates obtained. Displayed on the Where to buy page, these badges reassure potential customers of the quality of the services they receive. Partners, on the other hand, benefit from a competitive edge as the badges highlight their qualifications compared to other listed companies.

A few more released and upcoming updates to the Partner Portal are: 

• News section for Ajax partners to have easy access to all essential info: product and feature releases, new Ajax Academy courses, events, and more. 
• Automatic Authorized Partner certificates. Now, they are generated as soon as a partner meets the requirements. This eliminates waiting time or the need to reach out to a local Ajax manager.
• Achievements (coming soon). It is a reward system for partners, which is based on their performance. Use the system to track progress, motivate the team, and celebrate successes.
• Customizable Ajax system configurator (coming soon). It is a ready-to-use tool designed to collect leads and deliver them directly to the Partner Portal. Available to Authorized Partners only, the configurator displays the partner’s actual offer, pricing, and branding. The tool’s pilot launch will happen in Ukraine.

Web tools for pre-installation efficiency

In its never-ending pursuit to make the lives of its security professionals easier, Ajax Systems introduced a few web tools focused on facilitating sales and project planning. Now, they can make use of:

• Updated Ajax system configurator. Just as before, it enables end users to build an Ajax system by answering a short questionnaire. What’s new, though, is that a partner can now access the leads with complete information on their needs in the Partner Portal and easily generate comprehensive and visually appealing commercial offers. 
• Video storage calculator. This tool helps to calculate the required storage capacity and estimated recording time for NVRs or cameras depending on video streaming settings. The results can be downloaded in PDF format.
• Video device calculator. This webtool simplifies the system design process by determining the number of Ajax cameras, third-party cameras, and NVRs that can be connected to a specific space. 

Ajax Academy

Ajax Academy continues to grow and provide partners with up-to-date knowledge on Ajax products and best practice in the industry. The number of the Academy’s students showed overwhelming growth by 75% in just one year. The team created many hours of unique video content and released Baseline Intrusion and PRO Desktop courses, Getting Started with Ajax lecture, and a detailed demo of Ajax cameras. Most of the materials are available in multiple languages to ensure that learning is accessible to everyone.

Ajax Systems remains committed to developing high-quality educational content. Stay tuned for the upcoming Superior course, covering wired and wireless devices for high-profile projects, updated Basic course, and a lecture on fire and life safety from a top industry expert.

Fueled by the achievements and lessons learned from occasional setbacks, Ajax Systems steps into the new year as strong and ambitious as ever. The company stays true to its motto — Rule your space — and its mission to empower users to be in control of their safety. Now, the company has solidified how it will continue to do it. It commits to advancing the four universes — Intrusion protection, Fire and life safety, Comfort and automation, and Video surveillance — and taking them to unprecedented heights. Expect to see even more innovations, even better user experience, and even faster progress in the industry.